Case Study:
CMF 3D Powered by Panasonic
Synopsis: Welcome to CMF 3D Powered by Panasonic! IU Productions has partnered with Panasonic and the International 3D Society to create the world's first 3D film festival. Filmmakers across the country are receiving the opportunity to tell their stories in 3D, giving them the chance to experiment with the revolutionary technology of consumer 3D filmmaking.
Incentives: CMF 3D competitors have the opportunity to win incredible prizes (including a $5,000 scholarship and Panasonic 3D plasma TV) and further exposure through Campus MovieFest, Panasonic, and the International 3D Society.
Process: CMF 3D is managed and organized by IU Productions'
full time staff. Everything from the cmf3d.com microsite to social media to promotions to network management to tech support and beyond is fully supported at the aim of achieving Panasonic's goal of finding incredible content and building brand awareness.
Quote: "Panasonic is thrilled to work with Campus MovieFest and its Distinguished Filmmakers Network to have our 3D camcorders in the hands of talented student filmmakers whose 3D films presented during the festival looked professionally-produced," said Christopher Rice, senior product manager, Imaging, Panasonic Consumer Electronics Company.


